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Palomar Ventures Boosts MyBuys

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Santa Monica-based venture capital firm Palomar Ventures has re-upped its investment in Redwood City-based MyBuys , a provider of marketing personalization and recommendations software. The round was led by Rho Ventures , and included continued participation from Palomar Ventures and Lightspeed Ventures.

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Predixion Software Snags $20M More For Predictive Analytics

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San Juan Capistrano-based Predixion Software , the predictive analytics software firm headed by Simon Arkell, has raised $20M in a Series C financing, the company said this morning. The new funding came from Accenture and GE Ventures, two strategic investors in the company, along with new investor Frost Venture Partners.

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Predixion Software Gets $6M More

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Aliso Viejo-based Predixion Software , the developer of predictive analytics software which is headed by Simon Arkell, announced today that it has raised $6M in a Series B funding round. Predixion said the funding will go towards further product development, plus serviec, sales and marketing. READ MORE>>.

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Interview with Steve Goldman, Ace Metrix

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Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures.