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53 Questions Developers Should Ask Innovators

TechEmpower

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” What are your big milestones?

Develop 520
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389
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Why You Should Put Yourself Out There and Try New Products

Both Sides of the Table

They thought it was like MySpace and why did I need a MySpace page? In 2015 I opened up my Facebook page to the public. Here’s the thing: If you never try new product and new networks you’ll never learn anything. In 2006 I started using Facebook and most of my friends & colleagues thought I was strange. Stay young.

Snapchat 150
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10 New Venture Myths To Avoid Despite The Temptations

Startup Professionals Musings

The Critical 90 Days From Idea To Market ,” on the first steps that determine long-term success. Duffy emphasizes the often overlooked personal side of entrepreneurship, including balancing finances, relationships, and your health. Let your passion drive your cash flow projections. Moderate your optimism.

Startup 122
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5 Tips For Startups Looking For A Great Solution Idea

Startup Professionals Musings

Customers pay for solutions, but there is no market for ideas. A related “red flag” in a business plan is a missing competitive analysis section, or a short paragraph that essentially says, “this product has no competition.” Yet most products can be made dramatically cheaper as technologies improve. Marty Zwilling.

Ideas 145
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). While I realize that a high level of certainty in these numbers is an elusive goal, the value of doing the work, and benchmarking your business against competitors is well worth the effort.

Customer 100
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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. Why aren’t there a half-dozen well-funded startups running up your tailpipe?

Marketing 209