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ReachLocal Launches Deal Platform

socalTECH

Woodland Hills-based ReachLocal , the online marketing and advertising firm headed by Zorik Gordon, said Thursday afternoon that it has launched ReachDeals, a daily deals syndication platform. ReachDeals sources deals from ReachLocal's sales team, and syndicates them to multiple online publishers.

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FTD Groupon Deal Goes South

socalTECH

A nationwide offer from FTD , the flower delivery service owned by Woodland Hills-based United online , with daily deals phenomenon Groupon has gone south, after consumers complained that the price presented to Groupon users was more than the price a user would get by going directly to FTD's web site. READ MORE>>.

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ReachLocal Launches Trio Of Products, Targets Home Services

socalTECH

Woodland Hills-based ReachLocal said today that it has launched three, brand new services today, including a new website focused on the booking of home services. All of those new services were launched in addition to the new consumer service, ClubLocal.com.

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sales vs marketing

AeA Los Angeles Council

Having been both a marketing & sales executive, I have seen first-hand how silos between these two departments can exist while products (or the sale of services) still "succeed" despite the rivalry. Panelists include: Mark Friedman , President of the Velos Group, an industry expert in Sales Lead Management.

Sales 45
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FatTail Raises $3M

socalTECH

Woodland Hills-based FatTail, a developer of online advertising management software, announced this morning that it has raised $3M in a Serie A financing round led by Velocity Interactive Group. Search Marketing also participated in the funding. Velocity Interactive Group is the venture firm headed by former AOL CEO Jonathan F.

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ReachLocal's Zorik Gordon On Daily Deals

socalTECH

Earlier this week, Woodland Hills-based ReachLocal (www.reachlocal.com), which helps small and medium sized businesses place online ads, announced a deal to buy daily deals site DealOn.com. Zorik Gordon: We have 700 sales people, and nearly 20,000 local merchants already. We are extremely well positioned.

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How ReachLocal Wants To Own The Consumer Transaction

socalTECH

ReachLocal (www.reachlocal.com) was born in the age of Internet search marketing, and helped define Internet marketing from local service providers--letting people know about your local business via the Internet. What's the idea behind the rollout of all these new products, and the expansion beyond the search marketing area?