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Gannett Co.'s ReachLocal Arm Acquires SweetIQ Analytics

socalTECH

Woodland Hills-based ReachLocal , the digital marketing service now owned by Gannett Co. , a developer of software for location and reputation management. said the acquisition will help it accelerate its product roadmap and expand the ReachLocal digital marketing suite of products. Gannett Co. Gannett Co.

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ReachLocal Launches Deal Platform

socalTECH

Woodland Hills-based ReachLocal , the online marketing and advertising firm headed by Zorik Gordon, said Thursday afternoon that it has launched ReachDeals, a daily deals syndication platform. ReachDeals sources deals from ReachLocal's sales team, and syndicates them to multiple online publishers.

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FatTail Launches Online Advertising Software

socalTECH

Woodland Hills-based FatTail , the online advertising firm venture backed by Velocity Interactive Group, announced this morning that the firm has rolled out PageGage, a new product which helps to optimize online ad sales operations for publishers. The new PageGage product is targeted at "any" online publisher. READ MORE>>.

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ReachLocal Launches Trio Of Products, Targets Home Services

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Woodland Hills-based ReachLocal said today that it has launched three, brand new services today, including a new website focused on the booking of home services.

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sales vs marketing

AeA Los Angeles Council

Having been both a marketing & sales executive, I have seen first-hand how silos between these two departments can exist while products (or the sale of services) still "succeed" despite the rivalry. Panelists include: Mark Friedman , President of the Velos Group, an industry expert in Sales Lead Management.

Sales 45
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Interview with Mike Whitmire, CEO and Co-founder, FloQast

socalTECH

For today's interview, we sat down and talked with Mike Whitmire , the CEO and Co-founder of Los Angeles-based FloQast (www.floqast.com), a developer of financial close management software for enterprise accounting. Mike tells us about the company, who uses its software, as well as how he was initially turned away from the Amplify.LA

Startup 124
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FatTail Raises $3M

socalTECH

Woodland Hills-based FatTail, a developer of online advertising management software, announced this morning that it has raised $3M in a Serie A financing round led by Velocity Interactive Group. Search Marketing also participated in the funding. Miller and former Fox Interactive Media's Ross Levinsohn.