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How ReachLocal Wants To Own The Consumer Transaction

socalTECH

ReachLocal (www.reachlocal.com) was born in the age of Internet search marketing, and helped define Internet marketing from local service providers--letting people know about your local business via the Internet. What's the idea behind the rollout of all these new products, and the expansion beyond the search marketing area?

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Interview with Steve Pelletier, FatTail

socalTECH

Late last year, we had the chance to talk with Velocity Interactive's Ross Levinsohn about their investment in Woodland Hills-based FatTail (www.fattail.com). That has been in the market since 2004. Because of that, the sales team is left with a data entry problem. Even users who are using AdBook don't have that.