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Rebranding Should Be Driven By Growth, Not Desperation

InfoChachkie

In contrast, companies that are rapidly growing often rebrand in order to more accurately reflect the expanded scope of their target market and product set. Unfortunately, the market was as excited by the new devices as they were about the company''s revised name. percent of the domestic market in 2006 but watched that slip to 8.4

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How To Make Freemium Customers Generate Revenue For Your Startup

InfoChachkie

In the spirit of the “land grab” mentality of the day, we emphasized usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. BuddyHelp was launched in this proto-Internet environment and was immediately used by businesses to provide hands-on technical support.

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Do Not Obsess On Names – Obsess On Delivering Awesome Customer Value

InfoChachkie

To illustrate the extent to which a company’s name is largely irrelevant to its ultimate success, let’s examine the genesis of six successful technology companies’ names. eBay – Derived from Founder Pierre Omidyar’s consulting company, Echo Bay Technology Group. Names Are Like Streetcars. Expertcity was a great name for that business.

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5 Simple Tactics To Make Freemium Users Pay

InfoChachkie

In the spirit of the “land grab” mentality of the day, we encouraged usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. Anyone, including well-healed, large companies, could offer state-of-the-art technical support for free.

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Interview with Cliff Rees, XCast Labs

socalTECH

It seems that every week, a new, Voice-over-IP provider firm surfaces in the market, either providing PBX services, voicemail, or other similar services. Nobody in our competitive space can do all of those things, because they simply don't control their own destiny, because they don't own their own technology.

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