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ValueClick Sells Web Clients Business

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Westlake Village-based web advertising firm ValueClick said late Monday that it has divested its Web Clients promotional lead generation business. ValueClick said the move is part of a strategy to grow its core online marketing services and technology. Name of the buyer was not disclosed. READ MORE>>.

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ValueClick Expands Into Home and Garden Ads

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Westlake Village-based ValueClick said today that it has launched a new, vertical advertising network focused on the Home and Garden sector. ValueClick said its new Modern Living Media network will deliver targeted consumer audiences for home and garden marketers and agencies, and has a potential reach of 8.5 READ MORE>>.

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Blue Microphones Gets $2.5M In Line Of Credit

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Westlake Village-based Blue Microphones , the manufacturer of both professional and consumer microphones, has scored a new, $2.5M line of credit from Wells Fargo & Company. According to Wells Fargo, the funding will go towards growth at the company. READ MORE>>.

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Move, Inc. Buys Threewide

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Move--which has major operations in Westlake Village--said the acquisition will allow it to deliver greater value to its customers. million property listings, from more than 270 MLS systems and 38,000 brokers, to more than 70 real estate marketing web sites. The deal was worth $13M in cash. ListHub syndicates 2.4

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Zumbox Partners With Marketing Firm, Names CEO

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Westlake Village-based Zumbox , which is developing a system which allows organizations to send mail electronically, based on postal addresses, announced this morning that it has partnered withh a marketing services firm, and appointed that firm's Chairman and CEO as its own CEO. READ MORE>>.

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Move In Joint Venture

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Westlake Village-based Move , which operates a network of online real estate-focused web sites, said late Wednesday that it is in a joint venture with Builder Homesite focused on new home builders. Financial details of the joint venture were not disclosed. READ MORE>>.

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Mediaplex Adds Behavioral Targeting

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The division of Westlake Village-based ValueClick said that its new product will allow advertisers to segment their qualified customers, based on prior activity on the web.