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ValueClick Buys Greystripe

socalTECH

Westlake Village-based online advertising firm ValueClick announced this morning that it has acquired Greystripe , an operator of a brand-focused mobile advertising network. According to ValueClick, it has hired Greystripe's management team and employee base, and will run Greystripe as a wholly owned subsidiary of ValueClick Media.

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MuckerLab Takes TechStars Incubation To Los Angeles

socalTECH

MuckerLab , headed by Erik Rannala, William Hsu, Greg Bettinelli and Yan-David Erlich, said it will employ a similar model to TechStars and Y-Combinator, recruiting Internet softwar,e services, and media entrepreneurs through a three month program.

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Why The Growth Of The Internet Is Driving EdgeCast's Revenues

socalTECH

What is it about the content delivery network market which has enabled Santa Monica-based EdgeCast to go from startup to over $100M in revenues in only a few, short years? We serve up four to five percent of the global Internet on our network. We're privately funded today, with some equity from Menlo Ventures and Steamboat Ventures.

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Venture Conference Highlights SoCal Startups

socalTECH

socalTECH was a media sponsor of the conference). The conference, held at the Westin South Coast Plaza in Costa Mesa, featured pitches by eight different companies vying for the attention--and pocketbooks--of venture capitalists.

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This Week in Venture Capital – Episode 4

Both Sides of the Table

They focus on trying to drive engagbranded social media marketing campaigns (e.g. They track user consumption across mobile devices and network and build usage patterns that they can then sell this anonymized data back to carriers and to other relevant sources who have an interest in knowing mobile consumption patterns. OpenCandy.