enchantment 
InfoChachkie
JUNE 4, 2012
Fallacy: The sad reality is that PR Firms value their relationships with media and industry gatekeepers more than their relationship with any single client. As soon as they encounter resistance from a trusted media compatriot, they will invariably relent, in order to protect their long-term relationships. Share and Enjoy.
Startup Professionals Musings
JUNE 16, 2023
Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of influence and pull technology. A website or blog without appealing or entertaining content for your market segment is not enchanting. Refresh it often. Help visitors navigate.
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Startup Professionals Musings
SEPTEMBER 19, 2020
Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. A website or blog without appealing or entertaining content for your market segment is not enchanting. Confusion and ignorance are the enemies of enchantment.
InfoChachkie
MAY 20, 2013
In the resulting article , I describe Tige''s deft handling of online trolls via the deft use of social media. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. As luck would have it, a large group cancelled their reservation at the last minute.
Startup Professionals Musings
MARCH 14, 2011
Guy Kawasaki, in his new book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. A website or blog without appealing or entertaining content for your market segment is not enchanting. Confusion and ignorance are the enemies of enchantment.
Startup Professionals Musings
OCTOBER 30, 2016
Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. A website or blog without appealing or entertaining content for your market segment is not enchanting. Confusion and ignorance are the enemies of enchantment.
Startup Professionals Musings
NOVEMBER 28, 2018
Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. A website or blog without appealing or entertaining content for your market segment is not enchanting. Confusion and ignorance are the enemies of enchantment.
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