Metrics Resource SEM Social Network 
Both Sides of the Table
APRIL 4, 2011
Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.
Startup Professionals Musings
APRIL 4, 2015
When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. billion users).
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