Startup Professionals Musings

DECEMBER 14, 2013

Here is my summary of her roadmap which I believe can get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. Don’t start from how you want to sell. Include planned measurements and metrics. Marty Zwilling.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

NOVEMBER 3, 2012

Here is my summary of her detailed roadmap to get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. Don’t start from how you want to sell. Include planned measurements and metrics.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

APRIL 7, 2017

Distribute an Executive Summary and Recommendations report, as well as transcripts of your interviews, to all the key players in your company. Don’t start from how you want to sell. Include planned measurements and metrics. Start where the customer wants you to be and work backwards.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

AUGUST 25, 2011

Here is my summary of her detailed roadmap to get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. Don’t start from how you want to sell. Include planned measurements and metrics.

Customer 96

Customer Custom Search Engine Optimization Summary 96