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Interview with Sam Rogoway, Near Networks

socalTECH

Well, Los Angeles based Near Networks (www.nearnetworks.com) is looking to both reach customers online, and avoid the tacky, lousy production of typical small business ads, with a new service. What is Near Networks? We've also found that online video really helps with search engine optimization.

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10 Keys To A Credible and Trusted Internet Web Domain

Startup Professionals Musings

Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology.

Web 117
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10 Ways To Highlight The Credibility Of Your Website

Startup Professionals Musings

Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology.

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The Planned Iteration Startup Launch Minimizes Risk

Startup Professionals Musings

I strongly recommend a dramatic departure from this model, called “planned iteration” or Lean Startup methodology, where you assume you won’t get it right the first time, so you launch with a minimum viable product (MVP). With a minimum viable product, your startup remains much more agile. Use social networking to start the wave.

Startup 101
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Every Startup Should Assume Pivots Will Be Required

Startup Professionals Musings

I strongly recommend a dramatic departure from this model, called “planned iteration” or Lean Startup methodology, where you assume you won’t get it right the first time, so you launch with a minimum viable product (MVP). With a minimum viable product, your startup remains much more agile. Use social networking to start the wave.

Startup 105
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The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Manufacturing cost and lead times.

Startup 102
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Smart Entrepreneurs Plan Multiple Rollout Iterations

Startup Professionals Musings

Your strategy today should be to define and excellently prepare the absolute minimum product that will excite a selected small segment of your intended customers, and roll it out to them – as a Beta, early promotion, or even a give-away. Use social networking to start the wave. Get traction before funding.