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10 Ways To Use Social Media To Be Authentic and Open

Startup Professionals Musings

The pervasiveness of social networking and the Internet has caused a new focus and value on “openness,” which leads to a new element of leadership, called “open leadership.” Employees can share best practices with customers on social network platforms and customers can help each other.

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6 Reasons For Your Business To Embrace Social Media

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Proactive customer service.

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7 Lessons On How Startups Use Social Media To Succeed

Startup Professionals Musings

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

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Soteria Intelligence Takes On Social Media Threat Identification

socalTECH

Los Angeles-based Soteria Intelligence said yesterday that it has launched a new, social media threat assessment service, to help find threats voice on social networks in real time. soteria intelligence social media threat identification enforcement search crime' READ MORE>>.

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CitizenHawk Takes On Social Media Monitoring

socalTECH

Aliso Viejo-based CitizenHawk , the venture backed developer of online brand protection services, said today that it has launched a social media monitoring tool. Cost of the new tool was not announced. CitizenHawk is led by David Duckwitz.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks? And so it goes with social networking.

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SheKnows Launches Social Media Feature

socalTECH

Los Angeles-based SheKnows , the women's media site run by Evolve Media, said this morning that it has launched a new social media, community features for the service.