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What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

Obviously they wish they would have figured this out a bit more quickly, but as a young team I personally cut them a little bit more slack than I would if it were Oracle, for example. Journalists write stories that have an appeal to readers whether the accusations have merit or not. Good PR will help you punch above your weigh class.

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Who Should you Hire at a Startup?

Both Sides of the Table

Only Hire A+ People Who Punch Above Their Weight Class. I believe that you should always hire people are are looking to “punch above their weight class,&# which means to hire people who want to be one league above where they are today. Weight Class : Let’s take sales. I’m not one of those. Your solution?

Startup 327