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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

For credibility with investors, stick to the organic SEO model and other revenue streams until you have the high traffic to survive on PPC revenue. Until your traffic is in the millions of page-views per month, don’t expect to live off the conversions or other people’s ads. Marty Zwilling.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea.