Organic Search, Organization, Sales and SEM - Southern California Tech Central

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Organic Search

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

MARCH 23, 2013

With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). For credibility with investors, stick to the organic SEO model and other revenue streams until you have the high traffic to survive on PPC revenue.

Paid Search

Paid Search PPC Organization SEO

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. But higher value product sales often require a phone call.

Advertising

Advertising Invest RSS CPC

Startups Stick with Organic vs Paid Search Results

Advertising Wants to be Measurable – An Investment Thesis

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