SoCal CTO

OCTOBER 1, 2008

I went to a meetup yesterday that was on the topic of Internet Marketing / SEO / SEM. Then the organizer went into a 20 minute sales pitch around his new training/coaching offering. I'm hoping to figure out a way to spark a meet-up around SEO / SEM in Santa Monica / West Los Angeles / South Bay.

SEM 150

SEM SEO West Los Angeles Case Study 150

Startup Professionals Musings

MARCH 23, 2013

With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). For credibility with investors, stick to the organic SEO model and other revenue streams until you have the high traffic to survive on PPC revenue. Marty Zwilling.

Paid Search 90

Paid Search PPC Organization SEO 90

InfoChachkie

OCTOBER 13, 2009

Sales – Many publishers, including Grit, encouraged newspaper boys to create new routes and expand existing ones by aggressively selling subscriptions to non-subscribers. This pay-per-newspaper formula directly rewarded the children’s sales efforts and sparked a life-long entrepreneurial fire in generations of newspaper boys.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

Both Sides of the Table

JULY 14, 2010

.&# Sounds simple but in practice I promise you most organization fall into the latter trap. So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc.

Startup 323

Startup Press Development Team Review SEM 323

Both Sides of the Table

APRIL 4, 2011

How many adds came through organic SEO? How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. 10% of our revenue is coming from direct sales of our banner inventory. How many through affiliate deals? Do you have a customer referral program?

Metrics 346

Metrics Startup SEO Customer 346

Both Sides of the Table

APRIL 26, 2016

profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. Gross margin positive !=

Metrics 150

Metrics Startup SaaS Course 150

Tech Zulu Event

APRIL 24, 2013

For about 50 years, (…cough M) Ad Men, or marketing and sales individuals, have been the kings of organizational hierarchy … and then came the Internet of things and engineers took over the throne. He and his team didn’t stop there… they dug into SEM and affiliates among other practices in their toolkits. About Richie Hecker.

Hulu 111

Hulu Startup Social Media Organization 111