Startup Professionals Musings

JUNE 4, 2021

What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Paid search engine ranking (PPC) is just buying advertising for your business.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

socalTECH

DECEMBER 28, 2020

The shift to consumers starting nearly every purchase with localized organic search appears to be permanent for brick and mortar businesses, so we have an immense opportunity to innovate in 2021 to help our client brands continue to adapt and succeed.

Technical Review 140

Technical Review Software Review Organic Search Startup 140

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. But higher value product sales often require a phone call.

Advertising 284

Advertising Invest RSS CPC 284

Both Sides of the Table

OCTOBER 19, 2009

After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. The only other ways to get discovered was to have good organic search results or to get covered by a major blog site. My blog was wiped out. And covered we did. Biggest lessons ….

Venture Capital 274

Venture Capital Blogging Startup Slides 274

Startup Professionals Musings

MARCH 23, 2013

With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Both have the same end goal of getting people to your website.

Paid Search 90

Paid Search PPC Organization SEO 90