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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page of search results for widgets. This is NOT the same as Search Engine Optimization (SEO).

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Unattributed – There is no such thing as organic customers. As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. Unpaid Search – Never pay a consultant to help you achieve a higher search ranking. It does not happen.

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