Paid Search Pricing Summary Web 
Both Sides of the Table
APRIL 15, 2010
You can watch this week’s TWiVC episode by clicking on the link and my summary notes are below. {if Bill Gross is the man responsible for the overwhelming amount of monetization on the web. It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it.
Both Sides of the Table
MARCH 11, 2011
To say he has had an impact on the web would be an understatement. Summary notes, as always, provide below. So he launched a company with exclusively paid search. He said it was better than the Yellow Pages because he would provide pricing transparency. Users would know exactly how much was paid for each click.
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