Remove Paid Search Remove SEM Remove Web Remove Yahoo
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

To say he has had an impact on the web would be an understatement. So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. GoTo.com went on to ink huge distribution deals with Microsoft, AOL & Yahoo! Overture was sold to Yahoo!