socalTECH
NOVEMBER 11, 2010
Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M The company's technology allows search marketers to automatically create more relevant search ads, which result in a better response rate than a standard generic ad.
SoCal Delicious
NOVEMBER 16, 2012
marketing, and not enough of the traditional, software-and-algorithm intensive startups you'd expect to see in Silicon Valley. We've identified ten of the more technically interesting companies working on software in Southern California, using our unscientific, unproven, and undoubtedly biased informal polling.
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socalTECH
JULY 29, 2009
In a major deal, search portal provider Yahoo and software giant Microsoft said that the two companies are in a deal where Yahoo will replace its own search engine technology with that of Microsoft--with potentially huge repercussions to Yahoo's Southern California search engine marketing operations.
Both Sides of the Table
OCTOBER 8, 2014
Let me start with the obvious baseline that most people probably know instinctively: Los Angeles is the 3rd largest technology startup ecosystem in the US. What is perhaps different from other regions is that we have large indigenous aerospace industry and a big high-tech import/export trade as opposed to a lot of software companies.
InfoChachkie
JULY 14, 2011
Additionally, they might do a lot of paid search advertising and as a result want to get better ROI on their paid search and see which keywords are generating phone calls and revenue for them. They understand performance marketing and want to spend more of their budget on it. Those are the two main criteria.
SoCal CTO
OCTOBER 5, 2010
Great content again in September that meets at the intersection of startups, technology, product and being a Startup CTO. Coworking Spaces - A VC : Venture Capital and Technology , September 2, 2010 I've never been much of a fan of incubators. CompStudy 2008 Report on Equity and Cash Compensation at Technology Startups.
Both Sides of the Table
MARCH 11, 2011
He invented the category of sponsored search. I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. He created GoTo.com (later renamed Overture) out of a frustration with search.
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