Paid Search Software Venture Capital Yahoo 
socalTECH
NOVEMBER 11, 2010
Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M The round was led by Rincon Ventures, and also included IA Ventures, Momentum Ventures, Accelerator Ventures, and angels. READ MORE>>.
Both Sides of the Table
OCTOBER 8, 2014
What is perhaps different from other regions is that we have large indigenous aerospace industry and a big high-tech import/export trade as opposed to a lot of software companies. Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly. But even this is changing. ”).
Both Sides of the Table
MARCH 11, 2011
All of that are in this week’s episode of This Week in VC. He invented the category of sponsored search. So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. GoTo.com went on to ink huge distribution deals with Microsoft, AOL & Yahoo!
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