Pour And Stir II – Managing Your Cost Per Customer
InfoChachkie
DECEMBER 2, 2009
Some channels will be expensive but highly scalable, such as direct response radio, while others will be less expensive, but more difficult to scale, such as search and affiliates. Unpaid Search – Never pay a consultant to help you achieve a higher search ranking. Such Search Engine Optimization (SEO) is modern-day snake oil.
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