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7 Keys To Using Social Media to Kickstart Your Brand

Startup Professionals Musings

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

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5 Tips For Startups To Win With Social Media

Startup Professionals Musings

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. Many soon find that what you do in a personal context doesn’t necessarily translate to your business, and measuring business value is quite different from measuring personal satisfaction.

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How to Use Generative AI and LLMs to Improve Search

TechEmpower

With Generative AI and LLMs, new avenues for improving operational efficiency and user satisfaction are emerging every day. Utilizing AI, the tool interprets the queries, scans through a broad range of documents spread across different repositories, and delivers relevant answers.

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8 Marketing Multipliers To Boost Your Business Growth

Startup Professionals Musings

Here is an outline of some key force multipliers that I have seen used effectively in the ongoing battle for business survival and success: Establish a presence on multiple social media channels. Amazingly, I still find that many small businesses still don’t use any social media, much less appear on a range of platforms.

Marketing 119
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7 Workplace Culture Dynamics That You Need to Support

Startup Professionals Musings

Studies have shown that work productivity is related to a happier work culture , and customer satisfaction and loyalty are also dependent on the culture. The stigma of a clunky desktop today can easily lower worker engagement and satisfaction. Move to modern platforms for more collaboration.

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6 Suggestions For How To Begin Your Startup Lifestyle

Startup Professionals Musings

A while back I found a great book, “ America's Moment: Creating Opportunity in the Connected Age ,” put together by a group of fifty current leaders from across American life, that points out well some of the tools that can help all of us learn how to learn in this rapidly changing world of new opportunities.

Startup 108
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10 Sharing Principles Propel Many Current Businesses

Startup Professionals Musings

They may not have noticed the wave of “open businesses,” spawned by the Internet and social media. If you are at the funding stage, try the new crowd-funding platforms or micro-capital investments. Set an example by being visibly connected to the people and information you need through social media.