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pour-and-stir-ii

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Tactics which can increase your customers’ lifetime value are discussed in Pour and Stir – Part III.

Customer

Customer Custom Advertising SEM

Pour And Stir I – In Pursuit Of The Ideal Business Model

InfoChachkie

OCTOBER 20, 2009

Click here for Part II , and Part III. At the most basic level, the ideal business model is simple: Pour and Stir (P&S). As shown at left, pour your money into a customer acquisition funnel, apply a bit of gentle stirring to generate a steady flow of mo money, mo money, mo money.

Customer

Customer Custom Acquisition Entrepreneur

Pour And Stir II – Managing Your Cost Per Customer

Pour And Stir I – In Pursuit Of The Ideal Business Model

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