Is it a Good Idea to Have Ads in Tweets?
Both Sides of the Table
OCTOBER 29, 2009
So PPC (pay-per-click) advertising on social networks has performed poorly to date. See Fred Wilson’s post on Twitter referring traffic. So why not put up those Halloween Costume ads when I’m on Facebook? It turns out that when I’m there I don’t have the same intent to purchase as I did on my Google search.
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