with-greathouse-comes-great-responsibility 
InfoChachkie
MARCH 30, 2015
However, Gates and company realized that there were far more productive uses of Microsoft’s cash than to expend it to ensure the temporal comfort of a handful of traveling Executives. Remind your team that every dollar spent in a non-productive fashion direct impacts each employee. Encourage your team to ask, “Is that your best price?”
InfoChachkie
DECEMBER 2, 2009
Some channels will be expensive but highly scalable, such as direct response radio, while others will be less expensive, but more difficult to scale, such as search and affiliates. In addition, you must consider your customers’ lifetime value by channel , as there can be a great deal of variance between various clusters of customers.
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