Rebranding Should Be Driven By Growth, Not Desperation
InfoChachkie
FEBRUARY 10, 2014
In contrast, companies that are rapidly growing often rebrand in order to more accurately reflect the expanded scope of their target market and product set. This unintended use of their technology caused the company to modify their product set to better accommodate large, brand-focused advertisers. A Band-Aid On A Gushing Artery.
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