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Rebranding Should Be Driven By Growth, Not Desperation

InfoChachkie

In contrast, companies that are rapidly growing often rebrand in order to more accurately reflect the expanded scope of their target market and product set. This unintended use of their technology caused the company to modify their product set to better accommodate large, brand-focused advertisers. A Band-Aid On A Gushing Artery.

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How To Make Freemium Customers Generate Revenue For Your Startup

InfoChachkie

BuddyHelp was launched in this proto-Internet environment and was immediately used by businesses to provide hands-on technical support. At companies such as SaskTel, Gateway and Cablevision, customer support agents used BuddyHelp to access their customers’ computers and handle their technical support issues.

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5 Simple Tactics To Make Freemium Users Pay

InfoChachkie

Yet too often, entrepreneurs embrace giving away their products and services for the wrong reason - they are simply reticent to ask for payment. Anyone, including well-healed, large companies, could offer state-of-the-art technical support for free. The freemium approach offers users access to online solutions at no charge.

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Innovative Services Are A Huge Boon For Startups

Startup Professionals Musings

Startups that sell innovative new products seem to get all the attention these days, but services may be the quicker way to larger profits and faster growth. Here is just a sampling to give you the idea: Software as a service (SaaS). These range from extended warranties, to home delivery and setup, to on-site technical support.

Services 101
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The social Web in 2010: The emerging standards and technologies to watch

SoCal Delicious

Blogs From Our Sponsors New White Paper - How You Can Cut Costs and Go Green While Increasing Employee Productivity > A Fascinating Look at the State of the Printing Industry > New Print Management Functions in Windows 7 > Which is Greener: Paper or Digital? Novell was rated the top provider of Linux technical support.

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