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How To Make Freemium Customers Generate Revenue For Your Startup

InfoChachkie

In the spirit of the “land grab” mentality of the day, we emphasized usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. BuddyHelp was launched in this proto-Internet environment and was immediately used by businesses to provide hands-on technical support.

Customer 162
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Rebranding Should Be Driven By Growth, Not Desperation

InfoChachkie

In contrast, companies that are rapidly growing often rebrand in order to more accurately reflect the expanded scope of their target market and product set. This unintended use of their technology caused the company to modify their product set to better accommodate large, brand-focused advertisers. GoToMy Rebranding Campaign.

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Do Not Obsess On Names – Obsess On Delivering Awesome Customer Value

InfoChachkie

If Smucker’s can annually generate hundreds of millions in sales for a variety of food products, there is little risk that a mediocre company or product name will preclude you from achieving similar success. eBay – Derived from Founder Pierre Omidyar’s consulting company, Echo Bay Technology Group. Do''s And Don''t Do''s.

Customer 100
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5 Simple Tactics To Make Freemium Users Pay

InfoChachkie

Yet too often, entrepreneurs embrace giving away their products and services for the wrong reason - they are simply reticent to ask for payment. In the spirit of the “land grab” mentality of the day, we encouraged usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers.

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Interview with Cliff Rees, XCast Labs

socalTECH

We wrote all of the core components of our technology, from the ground up--even our SIP stack, OIP application, session-border, softswitch, and media server--which runs on standards-based, off-the shelf servers. Instead, we do this for about a $1000 for a site, in HD quality, supporting eight to 10 participants on a 48- or 52-inch screen.

IP 165