Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM).

Social Media 108

Social Media Media Startup Tips 108

Both Sides of the Table

JULY 14, 2010

Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage. But this leads to organizational drift because staff will continue to produce “work.&#. Let me give you an example.

Startup 323

Startup Press Development Team Review SEM 323

Both Sides of the Table

APRIL 4, 2011

What I know for sure is that if you don’t have a stability goal stated for the company and if you don’t regularly measure how you’re doing against this goal you won’t have your resources focused on the right priorities in the company. How many through SEM? How many adds came through organic SEO? How many through affiliate deals?

Metrics 346

Metrics Startup SEO Customer 346

InfoChachkie

DECEMBER 2, 2009

However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). The following are some lessons I learned about early-stage startup marketing. In my experience, entrepreneurs who are overly paranoid or are information hoarders rarely do well.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

MAY 15, 2010

He had a version of StackOverflow installed here and I thought it was a great resource for entrepreneurs. WordStream – Provides software and services that help businesses manage SEM and SEO campaigns. I first discovered it from Dharmesh Shah’s blog OnStartups. YOu should check it out.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Both Sides of the Table

APRIL 26, 2016

So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. SaaS companies needs to estimate the amount of sales resources spent on clients (can be measured by activities like visits, sales calls, etc) / the clients who convert to look at sales productivity.

Metrics 150

Metrics Startup SaaS Course 150