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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. Greycroft is an early-stage VC. Closing a VC fund in 2009/10 is a major achievement in and of itself. Total Raised: $9.64mm. Read more: TechCrunch , ReadWriteWeb , TheNextWeb.

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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

It’s why the first company I ever invested in as a VC – Invoca – just announced a $20 million funding by Accel Partners. The reduction in screen size has made the economic model of Internet advertising totally inefficient. The first investment I ever made as a VC was in a company now called Invoca. Not so fast.

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Why Taking Some Risks in the Sales Process Can Improve Results

Both Sides of the Table

I built my first software company in the early days of SaaS and there were few models to go by. It is the opposite of what SaaS is supposed to be. We said to customers, “We only sell SaaS and we think that’s the right solution for you. So we took a stand. How responsive are they to your needs now?

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A Guide to Using Authority & Social Proof in Fund Raising

Both Sides of the Table

“Yes&# was given to me by one of my favorite angel investor / seed VC’s to work with – John Greathouse of Rincon Venture Partners and author of the blog InfoChachkie that you should check out because it is filled with great info from a guy who has been a very successful operator. So what are you waiting for?

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Why Online / Offline Mobile Integration is Going to be a Huge Business

Both Sides of the Table

When I first got into VC I decided I better have some investment themes. My background was 8 years of telecoms & mobile and 8 years of cloud computing & SaaS – so these two themes were a given. “People still want calls …&#.

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App is Crap (why Apple is bad for your health)

Both Sides of the Table

I’m now a VC. App is one step forward, two steps back – In 1999 I launched my first company, BuildOnline, a SaaS-based (back then we were ASP’s) content management platform for large-scale engineering and construction projects. In the same year Salesforce.com launched a SaaS CRM platform to compete with Siebel.

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TechZulu Recaps: The Annual Startup Forecast

Tech Zulu Event

In a short, densley packed timeline, our panel of industry experts discussed the fine line topics of wearables technology, bitcoin, SaaS, cloud, mobile gaming, and social markets. How do VC’s actually know when an emerging technology is going to be promising? The company hopes to prepare advertisers for varying screen sizes.

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