socalTECH

FEBRUARY 11, 2011

A nationwide offer from FTD , the flower delivery service owned by Woodland Hills-based United online , with daily deals phenomenon Groupon has gone south, after consumers complained that the price presented to Groupon users was more than the price a user would get by going directly to FTD's web site.

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Woodland Hills Pricing Email Web 221

socalTECH

NOVEMBER 3, 2009

Woodland Hills-based FatTail , a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. FatTail is venture backed by Fuse Capital, Ted Meisel, and others.

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Woodland Hills SaaS Advertising Web 140

socalTECH

OCTOBER 15, 2008

Woodland Hills-based FatTail, a developer of online advertising management software, announced this morning that it has raised $3M in a Serie A financing round led by Velocity Interactive Group. FatTail develops software used to manage the sales of advertising on major publisher web sites, including managing RFPs and ad inventory.

Woodland Hills 100

Woodland Hills Yahoo Advertising Web 100

socalTECH

FEBRUARY 10, 2009

Late last year, we had the chance to talk with Velocity Interactive's Ross Levinsohn about their investment in Woodland Hills-based FatTail (www.fattail.com). We have hundreds, and hundreds of web sites where their ad inventory is being managed by the product. That has been in the market since 2004.

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Advertising Startup Sales Tool 127