Both Sides of the Table
JANUARY 19, 2015
Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). Take for example, an eCommerce company.
Both Sides of the Table
JANUARY 12, 2014
Link has a summary of his argument plus a great video). SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. How do people drive SEO growth? Rebelling is simply a form of snobbery.
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Startup Professionals Musings
JUNE 18, 2012
Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. In summary, I see a historic shift taking place in the world today. We all know how much costs have come down on computer hardware, computer software, printers, PDAs, high-speed internet access, servers, and security measures. Sales and marketing costs.
Startup Professionals Musings
FEBRUARY 15, 2011
Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. In summary, I see a historic shift taking place in the world today. We all know how much costs have come down on computer hardware, computer software, printers, PDAs, high-speed internet access, servers, and security measures. Sales and marketing costs.
Startup Professionals Musings
FEBRUARY 13, 2010
Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. In summary, I see a historic shift taking place in the world today. We all know how much costs have come down on computer hardware, computer software, printers, PDAs, high-speed internet access, servers, and security measures. Sales and marketing costs.
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