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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. How do people drive SEO growth? Simply write a great book?

Marketing 379
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. ” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story.

Marketing 389
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The Power of Quora & Why Benchmark was Right to Pay Up

Both Sides of the Table

I was an early user of Quora and like all new technologies they take a bit of playing with them for a while, discussing them with others and reflecting on them to let them sink in. Fred talks about it here – he beat me to the punch because I always wanted to write about how awesome this is. really understand it.

Blogging 301
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). We all know that much of early-stage technology startup success comes from execution and often what you’re working on today will be rolled out more seriously over the next several months.

Marketing 380
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10 Steps to a Memorable Website for Your Startup

Startup Professionals Musings

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. They will exit quickly. Show evidence of your expertise. Highlight personal presence and testimonials.

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10 Keys to Making an Entrepreneur Website Credible

Startup Professionals Musings

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. They will exit quickly. Show evidence of your expertise. Highlight personal presence and testimonials.

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Innovation and Geography

SoCal CTO

skip to main | skip to sidebar SoCal CTO Tuesday, February 20, 2007 Innovation and Geography I ran across a post in Read/Write Web - Does Location Matter in Web Innovation? Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Technology Jobs in Southern California – a Rebound.

CTO Coach 150