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Activision Brings on Sponsors

L.A. Business Journal

signed several high-profile sponsors for its new “Call of Duty” League, two weeks after launching the professional esports competition. Santa Monica-based game publisher Activision Blizzard Inc.

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ZipReruiter Partners With UFC As Event Sponsor

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Santa Monica-based online employment marketplace operator ZipRecruiter and mixed martial arts organization UFC are in a new partnership, where ZipRecruiter will serve as the official sponsor for a number of UFC events. ZipRecruiter said the partnership will "help a new wave of job seekers find their next great opportunity."

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HyperX Sponsors Online Gaming Tournament

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Fountain Valley-based HyperX said this week that it is sponsoring the online USL eCup: Rocket League Edition , one of the online tournaments that was recently launched to temporarily replace a live gaming event.

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Overwatch League Signs Bud Light As Beer Sponsor

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The Overwatch League , the e-sports tournament operator which is based on Activision Blizzard's popular overwatch title, has its very first beer sponsor, in the form of AB Inbev (ABI). Bud Light joins such other sponsors as Coca-Cola, Toyota, T-Mobile, HP, and Intel. Financial terms of the sponsorship arrangement were not announced.

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Overwatch League Adds New Sponsors

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The Overwatch League has added two new brands to its list of partners on Friday, saying it has added T-Mobile and Sour Patch Kids to its list of major sponsors--a list that already includes HP, Intel, and Toyota.

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Call of Duty World League Adds New Sponsors

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Santa Monica-based Call of Duty World League , the e-sports league based on Activision Blizzard's popular Call Of Duty videogame, announced its new set of sponsors for its 2019 season this week, saying that the presenting sponsor for the league will be PlayStation4. READ MORE>>.

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GumGum Sports: Lost Opportunity For Sponsors At Women's World Cup

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According to GumGum Sports, its analysis found that the stadium wall below the stands--which was unsold, with no sponsor logo present--could have netted a sponsor $1M per match in value, and given a World Cup partner the greatest return on investment of any sponsorship placement. Women's National Team matches.