InfoChachkie

OCTOBER 20, 2011

Note: This is the fourth installment of an ongoing Guerilla Marketing series. The other installments address: 1) FUEL’s use of faux Monks dominates the social consciousness of a major media tradeshow. 2) TestFlight’s clever distribution of free meals garners Steve Jobs’ attention. If you haven’t already subscribed yet, subscribe now for.

Marketing 256

Marketing Media Examples Organization 256

InfoChachkie

OCTOBER 31, 2011

As discussed in Thrill The Messenger , slightly off-color, unconventional quotes will help ensure that your startup’s voice is heard. As discussed in Thrill The Messenger , slightly off-color, unconventional quotes will help ensure that your startup’s voice is heard. Other installments include: Jeff Bezos and Steve Jobs.

Tips 264

Tips Startup Guide Media 264

InfoChachkie

MAY 9, 2011

If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! Kiss of Death ConTraps. Entrepreneurs should never agree to the following provisions when negotiating with a BDC, no matter how lucrative the potential relationship. Allow the Other Side to Draft the Agreement. Deploy a Free Pilot. Give up Branding.

Outsource Development 170

Outsource Development Entrepreneur Press Technical Review 170

InfoChachkie

OCTOBER 13, 2010

In 1266, the Emperor of China, Kublai Khan, granted the Venetian merchant, Marco Polo, a life-saving letter of recommendation. The reference was in the form of a gold tablet that stated, “By the strength of the eternal Heaven, holy be the Khan’s name. Let him that pays him not reverence be killed.”. free weekly Infochachkie articles!

Startup 113

Startup .Net Organization Networking 113

InfoChachkie

MAY 9, 2011

If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! Kiss of Death ConTraps. Entrepreneurs should never agree to the following provisions when negotiating with a BDC, no matter how lucrative the potential relationship. Allow the Other Side to Draft the Agreement. Deploy a Free Pilot. Give up Branding.

Outsource Development 124

Outsource Development Entrepreneur Press Technical Review 124

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” John Wanamaker. If Mr. Wanamaker had access to the Internet, his oft-repeated quote, would have never been uttered. In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Decreasing Your Customer Acquisition Costs.

Customer 164

Customer Custom Advertising SEM 164