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Berkonomics
JUNE 18, 2020
College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world and explaining how to make the most out of these cheaper and more powerful channels. That’s an expensive proposition for small companies.
Startup Professionals Musings
JANUARY 5, 2020
Customer expectations of a relationship and personalization are stretching every business today, and pervasive use and confidence in social media by customers can override all your image building and marketing messages. Supplement this feedback with more formal modern satisfaction surveys, like the Net Promoter Score.
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Berkonomics
JULY 25, 2013
College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world, and explaining how to make the most out of these cheaper and more powerful channels. That’s an expensive proposition for small companies.
Startup Professionals Musings
MARCH 25, 2023
Twitter showed no focus on revenue in the first five years, but was able to parlay 500M users into a $53B public company, and now growing revenue. The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many. Long-term stability requires revenue growth and profit.
Startup Professionals Musings
JUNE 21, 2020
Twitter showed no focus on revenue in the first five years, but was able to parlay 500M users into a $35B public company, and now growing revenue. The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many. Long-term stability requires revenue growth and profit.
Both Sides of the Table
OCTOBER 29, 2009
Advertising has driven the majority of Internet innovation. My firm GRP Partners recently funded a young LA based company named Ad.Ly that is an “in-stream advertising&# company currently focused on monetizing Twitter. So what do we mean by in-stream advertising? Advertising is great. Then came blogs.
Both Sides of the Table
MAY 4, 2010
We talked about how the metaphor for finding information might be changing and why large companies such as HP and Microsoft are betting so big on this industry. And I made the prediction that within the next 2 years RIM (the parent company of Blackberry) will not be independent. Yes, that’s right. The race is on!
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