Startup Professionals Musings

DECEMBER 22, 2021

I was happy to see quantified evidence of this in a new book, “ Winning on Purpose ,” by Fred Reichhheld, creator of the Net Promoter system of management, in concert with Darci Darnell and Maureen Burns. Use metrics to assess needs and growth economics.

Customer 114

Customer Custom Satisfaction Metrics 114

Startup Professionals Musings

FEBRUARY 8, 2015

Many startups and mature businesses have not yet accepted the fact that customer satisfaction and loyalty in this “always connected” age are about more than product and service quality. But to engender loyalty, you have to be delivering a good experience and keeping satisfaction high. Customer upsell: Sell more to existing customers.

Customer 100

Customer Custom Satisfaction Social Media 100

Startup Professionals Musings

OCTOBER 11, 2013

Many startups and mature businesses have not yet adapted to the fact that customer satisfaction in this “always connected” age is more than product and service quality. But to engender loyalty, you have to be delivering a good experience and keep satisfaction high. Customer upsell, selling more to existing customers.

Customer 97

Customer Custom Satisfaction Social Media 97