Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 101

Metrics Marketing Demand Paramount 101

Startup Professionals Musings

JULY 9, 2018

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 57

Metrics Demand Marketing Paramount 57

Both Sides of the Table

MAY 7, 2013

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. Our industry just took one big step towards legitimacy with the hiring of renowned media exec Ynon Kreiz to run Maker Studios.

Media 320

Media CTO Coach CTO Hire Los Angeles 320

Berkonomics

JULY 25, 2013

We all know that the world of marketing has turned upside down these past years through the power of the Internet. Although there is still a place for display advertising in this new world, increasingly small businesses are discovering that creating buzz and engaging their audiences through social media are more powerful and cost effective.

Social Media 179

Social Media Advertising .Net Content 179

socalTECH

MAY 30, 2019

com, and Vivendi Universal Net USA, where he was also CEO. What we saw with CareerArc, was there was already a tremendous amount of investment in the middle of the market, with all of these different services and products that went into taking care of an employee when they were hired until they were let go. What is CareerArc?

Content 193

Content Social Network Coach Help 193

socalTECH

OCTOBER 7, 2009

For this morning's interview, we sat down and talked with Nick Desai , CEO of Global Fitness Media , which runs FitOrbit (www.fitorbit.com), an online site looking to help users put together a fitness and connect with fitness trainers. Nick Desai: Jack Steinfeld--which everyone knows as Body by Jake--is the founder of Global Fitness Media.

Media 168

Media Pricing Sites Training 168

Both Sides of the Table

OCTOBER 8, 2014

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. Has it begun to mature or is it just better marketed than in was say 5 years ago? Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

socalTECH

MAY 2, 2014

To get some insight into how those names are changing--we caught up with Steve Banfield , SVP and GM of Registrar Services over at Rightside (www.rightside.co) -- which is in the midst of spinning out from Santa Monica-based Demand Media. Steve Banfield: What will become Rightside has been part of Demand Media.

Demand 231

Demand HTML Web Media 231

socalTECH

JULY 7, 2010

Demand Media / Richard Rosenblatt / Los Angeles - Rosenblatt's last big win: MySpace, where he was Chairman, brokering its sale to News Corp. Getting lots of notice--and controversy--at Demand Media for its use of writers to create content specifically to attract web traffic. com, and was CEO of Vivendi Universal Net USA.

Southern California 228

Southern California Entrepreneur SoCal Mahalo 228

Tech.Co

JUNE 23, 2015

For a long time though the power to broadcast live to a big audience has been strictly in the hands of TV stations and media conglomerates. In a continual effort to stay ahead of the competition in this market – which by a large stretch is mostly uncharted territory for startups – Hang w/ recently turned to the power of YouTube.

Social Media 87

Social Media .Net Platform Media 87

socalTECH

MARCH 3, 2011

I think many people came it the wrong way, and look at the content in the world created by a studio, which has done the work creating and producing that content, and spending millions and millions on it, and they hope to leverage that and make some incremental revenue. We've really tried to change the model.

Redpoint 201

Redpoint Startup Content .Net 201

Tech Zulu Event

SEPTEMBER 12, 2012

Content and Distribution. The State of Social Marketing. Content and Distribution. Content and Distribution. Content and Distribution. Content and Distribution. Sparking Social Change With Content Integration. Sparking Social Change With Content Integration. Content and Distribution.

Entertainment 73

Entertainment Startup eBook Outsource Development 73

InfoChachkie

APRIL 28, 2011

Perhaps in part due to its dominant market share, WebEx adopted telecom-style pricing, which effectively penalized their users. They knew that price restructuring would significantly impair their gross revenues as well as their net income, which would dramatically impact their stock price. WebEx was the early leader in web meetings.

Entrepreneur 225

Entrepreneur SaaS Pricing Cloud Computing 225

socalTECH

AUGUST 8, 2016

Last week El Segundo-based Wpromote acquired fellow marketing agency Standing Dog, in a deal which brings the company to 260 employees, and continues to grow the company. We have a strong focus on ROI, and the high growth, mid-market companies are the backbone of our growth. So we are looking for clients looking for significant growth.

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

Both Sides of the Table

OCTOBER 29, 2009

so compelling (other than the fact that the CEO Sean Rad is a great young technology leader and his advisers – Brian Norgard , Dan Gould and Evan Rifkin - are some of the guys I respect most in the LA tech market.). Traditional media companies published their stories on the web. So did the media. was the 2-way web.

Ideas 286

Ideas Advertising Google Technical Review 286

socalTECH

MAY 18, 2010

For our interview today, we caught up with Al Eisaian , CEO of Pasadena-based IconApps (www.iconapps.com), which is developing mobile applications for the iPhone market. The way we have build this app, is we can change the skins to go after different markets, like the college crowd, or high school crowd, or what have you.

Mobile 168

Mobile .Net Pasadena Software Review 168

socalTECH

FEBRUARY 15, 2011

One of my responsibilities at DreamWorks was new media. I took at look at all these performance marketing business here in LA, saw the growth in online advertising, and noticed that one of the common complaints I heard from everyone whether from application creators, mobile marketers, and publishers--was just how long it took to get paid.

Advertising 133

Advertising .Net Startup Funding 133

Tech Zulu Event

OCTOBER 24, 2013

Speakers: [Moderator] Scot Rubin - Owner NITROPOD /SVP Digital Media Big Door /Cofounder G4TV. As a consultant for Comcast and co-founder of G4 Media, Scot helped bring the world of video games to television in 2002. AGN was sold to Net-TV pioneer Pseudo Programs and Rubin served as VP of Games and Sports programming.

Technical Review 76

Technical Review Technology Activision Entertainment 76

socalTECH

OCTOBER 14, 2011

We caught up with Sam Rogoway , the firm's CEO--and the former founder of TripUp, which is now part of Kayak--to hear about how the firm is hoping to revolutionize the local business video market with its services, which just launched last month. In each market, we have a filmmaker who has been in the documentary space before.

Networking 150

Networking Search Engine Optimization Product Startup 150

SoCal CTO

JUNE 14, 2008

Interesting term used in a ZD Net article - Platform as a Service (PaaS) Unfortunately, Peter sells the promise and ignores the reality. Stamps.com - two back-ends - mainline service vs. marketing site. Some other points - LAMP,Net, Java - doesn't make much difference. Server and client in Java. I would tend to agree.

Platform 150

Platform EC2 Java S3 150

Both Sides of the Table

SEPTEMBER 19, 2017

(Hint: 60 million US Latinos driving US growth engine) I am beyond excited to announce the Herb Scannell has agreed to move from NYC to Los Angeles to take on the role of CEO at mitú, the fast growing Latino digital media company, serving more than 100 million monthly unique viewers. There is no more Latino-only market. Yes, with a “B.”

Media 269

Media Content Course Technical Review 269

Tech Zulu Event

NOVEMBER 28, 2011

Live, right there in front of us, he opened his private admin dashboard with the stats from AppSumo and revealed what marketing campaigns failed, how much those cost as well as which ones succeeded and how much revenue those brought in. Their first few weeks in business we’d have brainstorming sessions on how to market.

Metrics 87

Metrics Email Startup Technical Review 87

Tech Zulu Event

DECEMBER 9, 2009

Here is a quick list of just a few: With more than four decades of success, the International CES reaches across global markets, connects the industry and enables CE innovations to grow and thrive. provides a strategically significant opportunity to make media and business run better. Advertise and get noticed with us!

Technical Review 40

Technical Review Stickam Web Conference 40

SoCal Delicious

MARCH 1, 2010

is the second largest designated market area (DMA) in the country, so youre starting with a natural talent pool of very interesting people, and also, a market from which to sell your goods and services into. Report Content February 27, 2010 at 11:05am by Antone Johnson Great interview. startup scene so hot. What makes L.A.

Los Angeles 50

Los Angeles Company Companies Angel 50

Both Sides of the Table

JUNE 8, 2014

I like to boil down the overwhelming majority of what we do on the web to just three primary activities, which I call the three C’s: Content, Commerce & Communications. TrueCar, an LA-based company, sells more cars now than any physical dealer in the country and recently went public and has a $1 billion market cap.

Startup 390

Startup Venture Capital Capital Funding 390

SoCal Delicious

OCTOBER 8, 2012

Loading… Markets. Loading… Market Data. In March of last year, Matt Jacobson, head of market development at Facebook, paid $10.9 There is a feeling that techies are the new celebrities," says Eric Kuhn, an agent who heads the social-media department at United Talent Agency. » More. » More.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44

Both Sides of the Table

JANUARY 17, 2011

Creativity in our business lives – The average tech startup these days spends time talking with colleagues & investors about a multitude of things: customer acquisition, viral adoption, raising capital, hiring / firing employees, product features, technology trends, marketing / branding, and on and on. If so, why?

Writing 356

Writing Startup Ideas Summary 356

Startup Professionals Musings

MARCH 13, 2011

These days, we all have to rely on a few trusted sources to digest and filter information, net out the relevant messages, and steer us with links to accurate details. Modern digital curators for early-stage entrepreneurs are the expert bloggers who put “content into context.” OnStartups , by Dharmesh Shah.

Entrepreneur 92

Entrepreneur Technical Review Blogging Java 92

Both Sides of the Table

FEBRUARY 10, 2011

some fun, big tech issues like privacy, net neutrality, location-based services and real-time data. A” round investors or late-stage seed investors will take a market risk (they want to see the product, vision and maybe even the first customers, and they bet on there being a big enough market). “B” what is your ratio? (0:37:35).

Angel 302

Angel Startup Ideas .Net 302