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How to Measure & Track Marketing

Jason Nazar

The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. See what other startup mentors have to say about marketing tactics. Net Promoter Score.

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How to Measure & Track Marketing

Jason Nazar

The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. See what other startup mentors have to say about marketing tactics. Net Promoter Score.

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Savings.com: The California Internet Tax Law and Unintended Consequences

socalTECH

Jerry Brown signed into law a bill which taxes Internet retailers if they have California affiliates, a move which looks to have major impact on local companies who use Internet affiliate marketing. However, if we were just providing clicks, using the CPC model, they wouldn't be affected. It's very predictable.

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