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How A Pivot Turned Vantage Media Into A $100M Plus Business

socalTECH

More specifically, we are a real time bidding platform which enables marketplaces to be set up, where an advertiser can bid on consumers who are in the process of buying a particular product. Real time bidding allows advertisers to bid on users in a particular market, who are likely to be purchasing that company''s product.

Media 162
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Interview with Robert Flynn, Aggregage

socalTECH

That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. Entertainment is confusing--we didn't make investments in pure content plays. On the other side, we had about one third of our investments in early stage, technology driven companies.

Startup 162
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Interview with Jeff Green, The Trade Desk

socalTECH

The firm's CEO and founder, Jeff Green , was a co-founder of AdECN, the Internet advertising exchange acquired in 2007 by Microsoft. He left to start his own firm, which only invests in data-based companies, who are all focused on accumulation and use of data. Jeff Green: I started my career in online advertising, as a media buyer.

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Study: $48 Billion In Value Created Over 15 Years In SoCal IT VC-Backed Firms

SoCal Delicious

Among the highest acquisition values were MySpace ($580M in 2005), Shopzilla ($560M in 2005), Rent.com ($430M in 2004), Lowermybills ($330M in 2005) and Sandpiper Networks ($630M in 1999). Tags: results investment exit california southern acquisition merger capital venture. IPO in 1996). "The

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De-risk Your Startup By Doing It Again: The Joy Of Getting The Band Back Together

InfoChachkie

At Rincon Venture Partners , the single most important facet we consider when contemplating a new investment is the quality of the Serial Team. Alma mater, CallWave: 2005 IPO. The team is applying its ad network and ad serving insights to the emerging world of mobile advertising. Alma mater, Overture: sold to Yahoo. Be A Roadie.

Startup 150
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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

What would it take in investments to acquire and retain traffic to support these businesses? After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). Efficiency?

Startup 150
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Ten Tech Entrepreneurs Who Are Putting LA on the Map

SoCal Delicious

Tech startup accelerators dot the landscape, feeding investments into the waiting arms of the nation’s most intelligent and driven entrepreneurs. is a good monthly investment? Most recently, Rosenblatt cofounded Demand Media, launching in 2006 with $120 million in equity and the acquisition of eHow.com. Got A News Tip?