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Burstly Snags $1.8M For Mobile Ad Tools

socalTECH

Burstly is developing mobile advertising tools for the Apple iPhone and Google Android platforms, which allows application developers to manage and optimize their advertising inventory. As part of the investment, Burstly said that it is opening up access to its advertising tools and exiting beta for its product.

Tool 157
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Burstly Opens Up Mobile Ad Service

socalTECH

Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Rifkin is the former founder of Tagworld, which he sold to MTVN in 2008. Tags: burstly mobile advertising rifkin.

Mobile 171
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9 Business Model Components For New Business Funding

Startup Professionals Musings

An effective tool I see used more and more, as a prelude to a more detailed business plan, is the Business Model Canvas , first introduced by Alexander Osterwalder back in 2008. There are no shortcuts to funding, but it pays to use the tools that work. It forces you to bridge the gap between idea and execution. Try this one.

Funding 133
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Interview with Jimmy Hendricks, Deal Current

socalTECH

But, with the economy turning south in 2008, lots of those customers went out of business. In the meantime, Groupon came along, and our media customers started to lose advertising. There was also the opportunity to use our contest engine as a tool, because the challenge in daily deals is to build members and drive traffic.

Platform 263
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Interview with Vic Caretti, Loudvine

socalTECH

Vic Caretti: The site was launched in April of 2008. We've also got a really interesting API and social tools, which we are going to be rolling out in the next few months. It's really been word of mouth, really viral, because we've never advertised. First, there is advertisement revenue, which is happening right now.

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9 Elements Of Every New Venture That Investors Expect

Startup Professionals Musings

An effective tool I see used more and more, as a prelude to a more detailed business plan, is the Business Model Canvas , first introduced by Alexander Osterwalder back in 2008. There are no shortcuts to funding, but it pays to use the tools that work. It forces you to bridge the gap between idea and execution. Try this one.

Activity 100
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Interview with Evan Rifkin, Burstly

socalTECH

We caught up with founder Evan Rifkin --who previously founded and sold TagWorld/Flux to MTVN in November of 2008--to learn more about the startup. You have advertising networks and mediation players, but you don't really have an ad management platform like ours. That may seem very simple, but those tools are not there today.

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