Why Online / Offline Mobile Integration is Going to be a Huge Business
Both Sides of the Table
AUGUST 21, 2011
While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). The Impact of Mobile Phones on Advertising.
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