Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. Create company measures for success that go beyond financial metrics. You manage what you measure so be careful about having too narrowly defined of performance metrics. Venture capitalists have raised increasing amounts of money from their investors (LPs) every year.

Marketing 354

Marketing Case Study Metrics Sales 354

Both Sides of the Table

JUNE 12, 2010

Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date. Recent competitive financings closed by Gilt Groupe ($35mm in 05/2010), OKL (undisclosed value in 12/2009) and Ideeli ($20mm in 12/2009). Read more: TechCrunch.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

Both Sides of the Table

MARCH 6, 2011

Jody self-funded the company and worked from his spare bedroom in February 2009. EcoMom’s metrics improved throughout this process and that’s when I decided to invest. It could be a bubble or better balance of supply and demand. It was created to provide peace of mind to moms looking for safe, healthy products for their kids.

Startup 292

Startup Venture Capital Blogging Summary 292