article thumbnail

Layoffs Hot Keyword for Second Half of January 2009

SoCal CTO

Last month we Launched Los Angeles Tech and in the announcement we provide the Hot List for the first half of January 2009. Top for January 16, 2009 - January 31, 2009 Posts Are You Selling Online Yet? This hot list is based on various social signals of what people are writing about, reading, bookmarking, searching, etc.

Layoffs 159
article thumbnail

Earned Media: What is it & how can it benefit or harm your brand?

From the Venture Trenches

Of the three horses in a brand’s marketing troika: owned , paid and earned – earned media is the least understood and least utilized, despite the fact that a conscious effort to leverage the channel can be extremely effective and long lasting. However, they do require a constant vigil, particularly in regards to earned media.

Media 45
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Earned Media: What is it & how can it benefit or harm your brand?

From the Venture Trenches

Of the three horses in a brand’s marketing troika: owned , paid and earned – earned media is the least understood and least utilized, despite the fact that a conscious effort to leverage the channel can be extremely effective and long lasting. However, they do require a constant vigil, particularly in regards to earned media.

Media 40
article thumbnail

Social Networking and Business Value

SoCal CTO

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. Corporations increasingly see social media as a key PR, communications and marketing medium.