Earned Media: What is it & how can it benefit or harm your brand?
From the Venture Trenches
APRIL 1, 2013
Of the three horses in a brand’s marketing troika: owned , paid and earned – earned media is the least understood and least utilized, despite the fact that a conscious effort to leverage the channel can be extremely effective and long lasting. However, they do require a constant vigil, particularly in regards to earned media.
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