2009 IP Outsource Services 
Both Sides of the Table
APRIL 25, 2011
There’s a line of thinking in Silicon Valley that you should build product businesses rather than services businesses. It’s nearly impossible to get a services company financed by VCs. Why Shouldn’t Most Services Businesses Raise VC? Why Build a Services Business in the First Place?
socalTECH
NOVEMBER 13, 2012
Jim Franklin: Sendgrid is a cloud-based email service. Sendgrid started in Summer of 2009 at TechStars in Boulder, and we've now grown dramatically to 100 employees and 60,000 customers. Explain why someone would use your service, rather than set up your own email servers? Controlling your IP address is a big deal.
SoCal CTO
JANUARY 5, 2011
Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. - First Principles.
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