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Pathmatics Gets $3M For Advertising Analytics Software

socalTECH

Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. Pathmatics is led by Gabe Gottlieb, and was founded in 2010. BDMI's Sim Blaustein joins the company's baord with the funding.

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Top 29 Startup Posts May 2010

SoCal CTO

Continuing my series of posts that I’ve been collecting that live at the intersection of Startups and being a Startup CTO : Startup CTO Top 30 Posts for April 16 Great Startup Posts from March here are the top posts from May 2010. You could just outspend. You could use brute force to get the word out. Enjoyed this post? The Holy Grail of.

Startup 248
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What Mattered in 2010: Jim Andelman, Rincon Ventures

socalTECH

Earlier today, we talked with Greg Martin at Archer Venture Capital. 2010 was very good to us. A number of companies in the portfolio delivered very strong operating results in 2010, which is exciting. Also, we had an investment in a company that went public this year, BroadSoft, which is one of 2010's best-performing IPOs.

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Bevo Media Acquired By Vize Capital

socalTECH

San Diego-based Bevo Media , an online ad exchange and ad tracking platform developer, has been acquired by private equity investor Vize Capital. Bevo Media was founded in 2010, and plays in the performance marketing area.

Media 100
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This Week in Venture Capital – Episode 2

Both Sides of the Table

I was on This Week in Venture Capital (TWiVC) again this week with Jason Calacanis. I don’t believe that search is the only answer in 2010 as it was in 2000. I think the best solution for the social networking era is “in-stream&# advertising. It offers Internet radio targeted advertising and is growing really well.

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Rubicon Project: 25 Percent Growth In Ad Spending In Q1

socalTECH

Los Angeles-based Rubicon Project is reporting today that there was a 25 percent, year-over-year growth in online ad spending, according to the firm's Q1 2010 Online Advertising Market Report. Tags: rubicon project venture capital advertising online. READ MORE>>.

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Rubicon Project Raises $18M, Buys Fox Audience Network

socalTECH

In further details on the FAN deal, Addante also said that it has not acquired the advertising sales team at FAN, saying that it "is not, and will not be, an ad network." Rubicon Project operates a service which helps web publishers optimize the advertising on the site, by selecting the best ad networks to run on a particular publisher page.