Remove 2010 Remove Advertising Remove Networking Remove Santa Monica
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Pathmatics Gets $3M For Advertising Analytics Software

socalTECH

Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. Pathmatics is led by Gabe Gottlieb, and was founded in 2010. BDMI's Sim Blaustein joins the company's baord with the funding. READ MORE>>.

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The Mobile Majority Buys Qualcomm Spinoff Gimbal

socalTECH

Santa Monica-based The Mobile Majority , the mobile advertising technology developer led by Rob Emrich, says it has acquired Gimbal , the Qualcomm spinout focused on mobile engagement and location intelligence in the retail market. Gimbal was spun out of Qualcomm in 2014, and had started as a project within Qualcomm in 2010.

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Rubicon Project Raises $18M, Buys Fox Audience Network

socalTECH

Santa Monica-based Rubicon Project said this morning that it has raised $18M in additional funding, and acquired the Fox Audience Network (FAN) from New Corporation. As part of the announcement, Rubicon said it will have over $100M in revenues in 2010. The new funding brings Rubicon's total funding to $60M. READ MORE>>.

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Interview with Clark Landry, GraphEffect

socalTECH

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Clark Landry: GraphEffect is a company that helps other companies advertise effectively on Facebook.

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Schmooze Your Way to Success at Schmoozd 3

Tech Zulu Event

Back by popular demand Schmoozd 3 is set for this Thursday, July 29th 6-10 PM at Wokano in Santa Monica, CA. Tweetup.com - An auction-based advertising system from Internet incubator Idealab, which originally came up with the idea for search advertising in the 1990s when it launched GoTo.com.

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Fan Appz Launches Personal Marketing Platform To Help Brands Convert Fans Into Loyal Customers

Tech Zulu Event

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

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Frank Addantes FounderBlog: Startup 6.0 - the Rubicon Project: Internet Advertising

Frank Addante

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Zondigo, Inc. Startup 3.0: